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As a Professional in Career Management and member of NSCM, you have access to teleconference workshops that will help you enhance your private practice, grow your business, and retain a healthy profit margin. These webinar-based workshops are scheduled on a regular basis. |
Learn How to Build a New Career Management Practice
Fee: $895.00 (email info@nsocm.com for more information)
The long-term success of your business is directly related to the quality of your business planning efforts and your ability to implement those plans. Effective planning is a thorough process approached in a linear, step-by-step fashion. It is the road map to build a sustainable and reputable business. When you sign up, you'll receive a business start-up kit for free! In this class, you will learn the following topics:
- Create a vision for your firm and integrate it into your daily management activities
- Conduct a complete situational analysis of your market area (including competitive analysis and competitive advantage)
- Refine and set annual goals for your office including office image, marketing, sales, market share, recruiting, developing, etc., and determine their impact on your management responsibilities
- Create a weekly “time block” schedule system to manage your office
- Redefine your management responsibilities and revisit your vision to ensure that all are in alignment
- Select and arrange your office to cater to your target market
- Select and arrange various payment methods to meet the needs of your clients
Learn How to Market Your New Career Management Practice
Fee: $225.00 (email info@nsocm.com for more information)
Acquiring clients to build your career management practice is hard work. Want to make it easier? Develop a solid guerilla marketing plan, and you'll create a buzz, attract potential clients, and earn great referrals. The class covers the following topics:
- Position yourself to take advantage of opportunities and trends
- Differentiate yourself from the competition
- Define your target market segment by name; learn how to connect with people who will value your expertise, and won't waste your time
- Increase your reach by identifying strategic partners and natural referral sources
- Connect with potential clients by communicating in language that makes them say, "Sign me up!"
- Tie your income goal into daily activities that consistently move you forward
Generate Publicity to Grow Your Business
Fee: $225.00 (email info@nsocm.com for more information)
This workshop provides step-by-step directions on how to generate the level of publicity Professionals in Career Management (PCMs) need to generate awareness and succeed. Upon completion of the class, participants will be able to use a wide range of PR tools to help increase business through positive news coverage. The online class includes text materials, worksheets, and access to the NSCM blog. The class covers the following major topics:
- Prepare Your Publicity Road Map
- Get Your Act Together Before You Take It On The Road
- The Six Gateways To Publicity
- How To Use Key PR Tools
- How To Get The Most Out Of Your Publicity
Maximizing Profit: Growth Strategies for Career Management Companies
Fee: $225.00 (email info@nsocm.com for more information)
This valuable 1-day, advanced-level seminar is designed for current Professionals in Career Management with expertise running their own firm. You’ll learn how to grow your business even further by building on participants’ diverse experiences in a unique, collaborative setting with the facilitator and your peers. You will learn the following topics in this class:
- Examine your company's strengths and weaknesses, and discover ways to make the most of your strenghts
- Create a mini business plan to drive your future success
- Identify opportunities to enhance income streams within your current client base/target market as well as generating new revenue
- Explore how to develop and implement a marketing plan that will expand your business opportunities
- Discuss techniques for winning new business, including service level guarantees
- Learn how to better leverage networking & referral systems
Maximizing Reach: Growth Through Networking and Referrals
Fee: $225.00 (email info@nsocm.com for more information)
One of the most effective ways of growing your business is by networking and referrals. Most career managers do not like to make cold calls to find new clients. This course will teach Professionals in Career Management how to use networking and referral systems to break beyond cold calling by creating a steady stream of advocates and referrals. This course covers the following topics:
- Approach networking as building relationships
- Maximize the networks you already belong to
- How to increase networking competence
- Learn how to work leads to generate more leads
- Implement a proactive referral mind set
- Learn how to build a referrals-only business
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